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Processing of Personal Data and Instructions to the Subject - Privacy Policy
I. Basic Provisions
The controller of personal data pursuant to Article 4, point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as: "GDPR") is Firesi s.r.o., ID No.: 29188024, VAT No.: CZ29188024, the company is registered in the Commercial Register maintained at the Regional Court in Brno, Section C, Insert 64229, registered office: Lidická kolonie 1108/47, 586 01 Jihlava, Czech Republic (hereinafter referred to as: "the administrator"). The administrator's contact details are
Address: Lidická kolonie 1108/47, 586 01 Jihlava, Czech Republic
E-mail: office@firesi.cz
Telephone: +420 605 200 555
The controller has appointed a data protection officer.
The contact details of the Data Protection Officer are: Renata Procházková, gdpr@firesi.cz, +420 603 988 080.
Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, a network identifier or to one or more specific elements of the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. The controller has not appointed a data protection officer.
II. Sources and categories of personal data processed
The controller processes personal data that you have provided to the controller or personal data that the controller has obtained as a result of fulfilling your order. The controller processes your identification, contact and contract data.
III. Lawful basis and purpose for processing personal data
The lawful basis for the processing of personal data is the performance of a contract between you and the controller pursuant to Article 6(1)(b) GDPR, the controller's legitimate interest in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR, your consent to processing for the purpose of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll, The purpose of the processing of personal data is to process your order and to exercise the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, the personal data required for the successful execution of the order (name and address, contact) are required, the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or to perform it by the controller, sending commercial communications and carrying out other marketing activities. Automatic individual decision-making within the meaning of Article 22 of the GDPR is carried out by the controller. You have given your explicit consent to such processing.
IV. Data retention period
The controller retains personal data for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from these contractual relationships (for 10 years from the termination of the contractual relationship), for the period until the consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 3 years if the personal data are processed on the basis of consent. After the expiry of the retention period, the controller shall delete the personal data.
V. Recipients of personal data (subcontractors of the controller)
Recipients of personal data are persons involved in the delivery of goods / services / execution of payments under the contract, providing services for the operation of the e-shop and other services in connection with the operation of the e-shop, providing marketing services, for the purpose of accounting for tax documents in accordance with the contract and generally binding legal regulations to the extent:
- name and surname, title,
- postal address,
- billing address,
- email address,
- telephone contact,
- bank details,
- data on the subject of the Administrator's performance.
The Controller does not intend to transfer personal data to a third country (non-EU country) or an international organisation.
VI. Your rights
Under the conditions set out in the GDPR, you have
The right to access your personal data according to Article 15 of the GDPR,
the right to rectification of your personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR.
The right to erasure of personal data pursuant to Article 17 GDPR.
the right to object to processing under Article 21 GDPR; and
the right to data portability under Article 20 GDPR.
the right to withdraw consent to processing in writing or electronically to the address or email of
the controller set out in Article III of these terms and conditions.
You also have the right to lodge a complaint with the Data Protection Authority if you believe that your data protection rights have been violated.
VII. Personal data security conditions
The controller declares that it has taken all appropriate technical and organisational measures to secure personal data. The controller has taken technical measures to secure data storage (login, password, antivirus and firewall) and storage of personal data in paper form (locked room). The controller declares that only persons authorised by the controller have access to personal data.
VIII. Final provisions
By submitting an order from the online order form, you confirm that you are aware of the terms and conditions of data protection and that you accept them in their entirety. You agree to these terms and conditions by ticking the consent box via the online order form. By checking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety. The controller is entitled to change these terms and conditions. It will publish the new version of the Privacy Policy on its website and will also send you the new version of the Privacy Policy to the email address you have provided to the controller.
These terms will take effect on 1 April 2023.